2022年6月11日 星期六

What is Kpop?

The Korean wave, also known as Hallyu, means the rising popularity of Korean movies, dramas, music, fashion, and foods…etc. Hallyu has already been building for the last few decades, but among them, Korean pop music has become the most significantly popular recently. Most Kpop fans were only in Korea and a few other Asian countries back in 2010, but now, Kpop has gradually become a global phenomenon. Take “Gangnam Style” as an example, this song from the solo artist PSY, 2012, went super viral all around the world. Its music video even broke the upper limit of YouTube’s views, forcing YouTube to upgrade its system.

Although here’s an example of PSY, many iconic Korean pop music artists are bands. The popularity of Kpop bands started to increase noticeably from the second generation, which includes BIGBANG, SNSD, Super Junior, SHINee and Wonder Girls…etc. Some of them even entered the music industry of the US. The third generation, which began in 2013, including BTS, EXO, TWICE, NCT, and BLACKPINK…etc, were distinctive from the second generation in that they showed up on various shows and had much more interaction with their fans. The rise of different media platforms (e.g. YouTube, Facebook, Vlive…etc) also helped these idols a lot. Most of them entered the music industry in many other countries outside of Korea. This generation has made Kpop remarkably more visible around the world.

Among all the Kpop bands, the seven-member boy band BTS has the greatest popularity globally. BTS was formed in 2010 and debuted in 2013, consisting of seven members - Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. They have lots of impressive achievements. BTS has even spoken at the United Nations twice, being the first Kpop group ever to do so. But there are so many Kpop and pop music artists around the world, why BTS? What has made them so special? And how have they crossed the language barrier to become so popular worldwide?

The next post will be about the start and the rising of BTS. 💜